In this blog, we are going to explore all the important main Types of Salesforce Clouds in detail and also going to explore each cloud.
With so many cloud types to choose from, it can be difficult to determine which Salesforce cloud type best suits your business’s needs and strategy.
Read on to discover the differences between Salesforce’s different cloud types, and how you can use them to improve your business today.
In order to develop an optimal cloud-based solution, you first need to know which type of cloud best fits your business needs.
Salesforce offers six major types of clouds, including Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and Analytics Cloud.
This list also includes nine other types of clouds specifically designed for specific industries such as the new Vaccine Cloud for managing COVID tests and vaccines.
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What is Salesforce Cloud and Types?
Salesforce Cloud is a collection of products that work together to help you connect with customers, partners, and employees in entirely new ways.
The cloud-based services are built on Salesforce’s powerful technology platform and can be accessed through a web browser or mobile device.
There are 6 major Types of Salesforce Clouds:
(1) Sales Cloud
(2) Marketing Cloud
(3) Commerce Cloud
(4) Service Cloud
(5) Experience Cloud
(6) Analytics Cloud
There are 9 other types of Salesforce clouds for specific applications & industries. For example, a new Vaccine cloud for managing COVID tests & vaccines.
The first two Types of Salesforce Clouds share similar names but serve different purposes; therefore, they’re rarely confused with each other.
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Main Types of Salesforce Clouds
Comparing Sales, Marketing, and B2B clouds are all important but there are several types of salesforce clouds that make up their core.
To better understand how you might use these different cloud types, it’s worth understanding what makes each one unique. Here’s a quick look at the main types of Salesforce Clouds
1. Sales Cloud
The name says it all, Sales Cloud is all about sales and includes marketing functions like email, social media management, and content creation.
The entire package allows salespeople to work smarter and faster than ever before so they can focus on what’s important: closing more deals.
It also helps with retention by providing valuable insights into customer behavior. And if a sale falls through? You have a 360-degree view of your customers that you can use to retain them or find new ones.
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2. Marketing Cloud
The Marketing Cloud is built around four pillars: marketing automation, lead management, analytics, and sales enablement.
We will start with a brief overview of each category. Then we’ll talk about how they fit together in one cohesive cloud.
Marketing automation is a software system that streamlines marketing and sales processes. Rather than using email or spreadsheets, an effective marketing automation platform helps you manage your leads and convert them into customers.
It automates follow-up and regularly communicates with leads so you don’t have to. A good marketing automation platform will allow you to create custom rules for each lead based on how they interact with your content.
For example, if someone downloads a white paper but doesn’t fill out a form requesting more information, you can set up an automated series of emails asking why they aren’t taking action.
The goal is to make it as easy as possible for prospects to take action by removing barriers and reducing friction.
3. Commerce Cloud
The cloud for building a connected, consistent customer experience across all channels.
Commerce Cloud helps you define, create and execute integrated customer journeys across multiple sales channels including websites, stores, mobile apps, and contact centers.
It also provides personalized marketing experiences with predictive analytics that help drive revenue growth.
By integrating your online and offline data sources in one place, Commerce Cloud can power cross-channel campaigns based on real-time insights about your customers’ behavior and preferences.
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4. Service Cloud
The Service Cloud offers a wide range of functionality, from core customer service & support features such as cases, email & social media integration, knowledge management, and analytics.
It also integrates with other cloud services, including webchat and field service & mobile workforce optimization.
This means that your company can handle all aspects of your customers’ experience in one place, streamlining processes for greater efficiency.
For example, you can use it to create personalized case records for customers based on their interaction history with your brand.
This kind of proactive customer service helps you build long-term relationships that translate into repeat business.
5. Experience Cloud
The Experience Cloud includes products that enable companies to create intuitive, personal, and engaging customer experiences across channels, devices, and partners.
The ability to create seamless experiences for customers across all touchpoints is critical for leading enterprises today.
This is why we’re excited about innovations in artificial intelligence (AI), augmented reality (AR), virtual reality (VR), natural language processing (NLP), computer vision, Internet of Things (IoT) technologies, conversational interfaces, and more.
These technologies will transform how businesses engage with their customers by enabling them to deliver personalized interactions on any channel at scale.
6. Analytics Cloud
The name Analytics Cloud might be a bit misleading because it isn’t just a place for storing and analyzing your sales data.
Rather, it’s really an enterprise analytics platform where you can find data in your Sales Cloud CRM and store it there.
You can also access and store other types of data, including demographic information about your customers that’s held in Service Cloud.
In addition, with Analytics Cloud you can create dashboards (or pages) that combine various types of data from different clouds.
This is great if you want to see how marketing campaigns are doing against actual customer activity on your website or how many leads are being generated by marketing efforts vs. sales activities.
9 Other Salesforce Clouds
Connecting your business processes & data to all these clouds from a single instance—it’s what Lightning is all about, The following nine important Types of Salesforce Clouds are designed for specific industries and applications:
- Integration Cloud: Salesforce Integration Cloud, gives large enterprises a centralized way to access data on their customers.
- App Cloud: Use Salesforce App Cloud for managing applications, users, and events.
- IoT Cloud: Salesforce IoT Cloud, allows organizations to extract raw data from connected smart devices to fuel valuable customer insights.
- Manufacturing Cloud: This Salesforce product is called the Manufacturing Cloud, which provides CRM for manufacturing companies.
- Financial Services Cloud: This cloud allows asset management and wealth management services for financial advisers.
- Education Cloud: The Salesforce Education Cloud for colleges and universities is for recruitment, admissions, institution operations, and the student experience.
- Nonprofit Cloud: With Salesforce Nonprofit Cloud, you can manage your donors, fundraising, and other nonprofit-related operations in one central location.
- Health Cloud: This cloud brings together patients, medical, and insurance data for health organizations.
- Vaccine Cloud: With Salesforce Vaccine Cloud, you’ll be able to track how the vaccine is working, any reports of illnesses in the community, and any missing records of who received their shot.
Conclusion
At Salesforce, there are a variety of Types of Salesforce clouds for a variety of needs, and each one is focused on helping businesses manage their sales, marketing, commerce, service, or customer experience.
The six major types of clouds include Sales Cloud (for sales), Marketing Cloud (for marketing), Commerce Cloud (for commerce), Service Cloud (for service), Experience Cloud (for experiences), and Analytics Cloud (for analytics).
Each cloud is also available in an Enterprise Edition and Unlimited Edition. In addition, there are nine other types of clouds specific to particular industries such as Banking & Financial Services Cloud, Insurance Cloud, and Life Sciences Cloud.
Every business has different priorities, so it’s important to choose a Salesforce type that fits your organization’s unique goals.
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Meet Nitin, a seasoned professional in the field of data engineering. With a Post Graduation in Data Science and Analytics, Nitin is a key contributor to the healthcare sector, specializing in data analysis, machine learning, AI, blockchain, and various data-related tools and technologies. As the Co-founder and editor of analyticslearn.com, Nitin brings a wealth of knowledge and experience to the realm of analytics. Join us in exploring the exciting intersection of healthcare and data science with Nitin as your guide.
