What Data does Google Analytics Prohibit Collecting?

In this blog, you will learn about What Data Does Google Analytics Prohibit Collecting? and about privacy data in google analytics for different work.

Google Analytics is a powerful tool that can help businesses track and analyze web traffic, However, there are some types of data that Google Analytics prohibits collecting.

So below in this article we will try to understand what is google analytics is?, what are the different usability of it and what are the different type of Data does Google Analytics Prohibit Collecting? etc. in detail, so lets start with one by one step wise.

What is Google Analytics?

Google Analytics is a free web analytics tool that tracks and reports website traffic. It provides information about website visitors, such as their age, gender, and interests.

Google Analytics is a great tool for tracking website traffic and understanding user behavior, but some website owners are choosing to prohibit its use on their sites.

This is because Google Analytics collects data about users’ visits, including their IP addresses.

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What Data does Prohibit Collecting by Google Analytics?

Google Analytics is prohibited from collecting the following data:

  • Passwords
  • Credit card numbers
  • Social security numbers
  • Health information
  • Race or ethnicity
  • Political opinions
  • Sexual orientation

Google Analytics prohibits collecting information that is more sensitive like medical information, and financial information and other kind of key numbers.

Similarly the Google Analytics avoid to collect the following data also:

1. Personal information like name, email address, or phone number

2. Sensitive information like racial or ethnic origin, political opinions, or religious beliefs

3. Financial information like credit card numbers or bank account numbers

4. Information about children under 13 years old

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Why is this Data Prohibited from being Collected?

The reason that this data is prohibited from being collected is because it is considered to be highly sensitive.

It can be used to track individual behavior and preferences, which could be used to manipulate or influence people.

Additionally, this data is often used to target ads and other marketing materials, so it is not something that companies or organizations want to make public.

Related Article: What is Exploratory Data Analysis? | EDA in Data Science

Why is Data Collection Prohibited in Google Analytics?

There are a few reasons why data collection is prohibited in Google Analytics. 

First, it can violate the privacy of users. Personal data can be used to target ads, which can be irritating and invasive. 

Additionally, collecting data can slow down the loading of pages, which can be frustrating for users. 

Finally, collecting data can be a security risk, as it can provide information to hackers.

Related Article: Which Types of Data Need to Collect for Business?

How can you ensure that your data is collected safely?

When it comes to data collection, safety is always a top priority. Here are a few tips to help ensure that your data is collected safely:

  • Use a secure connection when collecting data.
  • Make sure that your data is password-protected.
  • Store your data in a secure location.
  • Back up your data regularly.
  • Keep your software up-to-date.
  • Use anti-virus software.
  • Use strong passwords.
  • Educate your staff on data safety.
  • Use secure file sharing tools.
  • Regularly scan your systems for vulnerabilities.

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What are the Alternatives to Google Analytics?

There are a number of different Google Analytics alternatives available on the market. Some of the most popular ones include Adobe Analytics, Piwik, and Mixpanel.

Each of these platforms offer their own unique set of features and benefits, so it’s important to do your research before deciding which one is right for your business.

1. Adobe Analytics is a popular choice for businesses that need advanced data analysis and reporting features.

2. Piwik is a good option for businesses that want to keep their data private.

3. Mixpanel is a good choice for businesses that need to track user engagement and behavior.

There are a few different alternatives to Google Analytics that you can use depending on your needs. Here are a few of the most popular options:

1. Kissmetrics: 

Kissmetrics is a powerful analytics tool that helps you track your website’s visitors and measure their engagement. It also provides insights into how to improve your website’s performance.

2. Mixpanel: 

Mixpanel is a powerful data analysis tool that allows you to track user engagement and track conversions. It also provides actionable insights to help you improve your website’s performance.

3. Woopra: 

Woopra is a powerful analytics tool that helps you track your website’s visitors and measure their engagement. It also provides insights into how to improve your website’s performance.

While Google Analytics provides valuable insights for website owners, the data it collects can also be used for malicious purposes. That’s why some website owners are choosing to prohibit its use on their sites.

Ultimately, the best Google Analytics alternative for your business will depend on your specific needs and requirements.

What are the Benefits of using Google Analytics?

One of the benefits of using Google Analytics is that it provides you with insight into how people are interacting with your website. 

This information can help you to improve your website’s design and make it more user-friendly. 

Additionally, Google Analytics can help you to determine which pages are the most popular on your website and which ones are not performing as well. 

This information can help you to focus your marketing efforts on the pages that are most important to your business.

Related Article: What are the Types of Data Analytics?

How can you ensure that your Data is not being Collected by Google Analytics?

There are a few ways that you can ensure that your data is not being collected by Google Analytics. One way is to use the Google Analytics opt-out browser add-on.

This add-on can be installed on most browsers and will prevent your data from being sent to Google Analytics. Another way to prevent your data from being collected is to use a private browsing mode. Private browsing modes will not send data to Google Analytics.

If you want to use Google Analytics to track your website traffic, be sure to stick to the data that Google Analytics allows you to collect. This will help ensure that your data is accurate and reliable.

Conclusion

Keeping everyone data secrete is essential and everyone has a right to keep there life private without sharing to the world and that the reason google analytics avoid to collect the private data.

Google Analytics prohibits the collection of certain types of data, This includes data that could identify individual users, data about website visitors’ religious or political views, and data about their sexual orientation.

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