In this blog post, you are going to learn Sentiment Analysis and the topmost highly used Tools for Sentiment Analysis in today’s market.
Sentiment analysis tools are software programs that use artificial intelligence to automatically read and interpret large amounts of text, making it easy to understand how your customers feel about your brand, product, or service.
These tools can help you make better business decisions by enabling you to quickly identify positive and negative patterns that affect your bottom line.
They can also help you develop strategies that will improve customer satisfaction and loyalty.
What is Sentiment Analysis?
For example, we can use it to discover what people think about a certain brand or product, e.g., if customers are happy with their purchases or if they complain about poor service.
This is what makes sentiment analysis an invaluable tool that every marketer needs to know about.
At first glance, marketing seems like an art form rather than science. After all, how do you measure customer satisfaction? How do you figure out whether your branding measures were successful? How do you know whether ads pay off or not? These are all questions answered by sentiment analysis tools.
If you want to be able to answer questions like these (and more), learning how to choose a tool for sentiment analysis is important because it gives you insight into your audience’s perception of your business.
Related Article: Sentiment Analysis: Comprehensive Guide on NLP
Why Sentiment Analysis Tools Required?
Big data is sweeping through businesses all over, as firms recognize that it’s possible to collect vast amounts of information about customers, competitors, and industry trends.
But it can be very difficult to discern important insights from an enormous mass of numbers and statistics.
Tools for sentiment analysis help you dig deeper into those data sets so you can understand what your clients are really saying about your brand or product.
With these programs, you don’t have to rely on instinct; instead, there’s more empirical data available about your business.
Related Article: Top 10 Natural Language Processing Tools | Text Analysis
Top Best Sentiment Analysis Tools
Here are the top 17 best sentiment analysis tools currently available on the market.
Lexalytics is a global leader in sentiment analysis and text analytics, focusing on building sophisticated computer algorithms to help customers identify consumer and business intent.
The company’s software-as-service platform utilizes natural language processing, machine learning, and semantic technologies to provide insight into customer opinions about products, brands, companies, or any other topic of interest.
Using one of three licensing options embedded, server-based, or hybrid Lexalytics can be used as an enterprise solution within large organizations or deployed at your website as an extension to your existing content management system.
In addition to offering self-service tools that can be used from anywhere by anyone with internet access and little training, Lexalytics provides its proprietary software platforms through customized enterprise solutions tailored for specific industries and vertical markets around the world.
This can be extremely helpful when trying to get a sense of what people are saying about your brand, product, or service on social media.
Just like any other Software as a Service (SaaS) model, MonkeyLearn provides you with an easy-to-use interface that will allow you to create data models and train them against specific datasets with ease.
There’s also a Python API available, making it even easier to leverage their functionality. We love that they offer over 800 pre-trained models across 22 languages!
3) Crowd Analyzer
The tool runs on Windows, Mac, and Linux operating systems. Once analysis is complete, users can search through specific categories of their posts with ease.
You can export these results into Microsoft Excel if you want to create an easy graph or chart for your presentation slides.
It’s also important to note that there are many filtering options available when using Crowd Analyzer.
4) Social Mention
If you’re looking for a simple, free way to monitor social sentiment about your company or brand, try out Social Mention, and it is now Brand Mentions
This web-based tool enables you to track mentions of your name or brand on Twitter, Facebook, blogs, and other social media sites. You can also get a historical view of sentiment over time.
It’s easy to use: just enter a keyword and click Search, Social Mention will deliver all related information with options to filter by date range, language, source type (such as websites vs. blogs), positive/negative tone, etc and It even has an iPhone app!
Do you want to know if people like your product? Brand24 can help, This free web-based tool provides real-time sentiment analysis to track what’s being said about your brand, product, or service across social media sites such as Facebook, Twitter, and Instagram. That way you can quickly detect any negative sentiment and act accordingly.
The number of mentions is broken down by positive, neutral, and negative so that you can gain an accurate read on how customers feel.
You also have access to detailed analytics reports on specific posts so that you understand exactly who is talking about your brand.
Brandwatch is a social media monitoring platform that allows you to listen and analyze how your brand is being discussed online.
It’s used by large companies like Nestle, Pfizer, and Sony to better understand their audiences.
Brandwatch offers both free plans for small businesses and paid plans for larger companies looking to expand their capabilities.
The software requires an initial time investment in order to learn how it works, but once you have a firm grasp on its features, it becomes much easier to use regularly as part of your daily workflow.
One unique feature of Brandwatch is Content Hunter, which allows users to create custom searches across any number of topics in real-time say you want information on mentions of Honda between 9 AM and 4 PM every day or tweets mentioning Xbox within 100 miles of Austin: Content Hunter can find them all instantly.
It is a sentiment analysis tool that uses advanced language processing algorithms to extract insights from textual content in over 100 languages.
From product reviews to news articles and social media comments, Aylien can determine the positive, negative or neutral valence of input text in multiple languages by using a combination of statistical analysis, NLP, and machine learning techniques.
This will help you understand opinions about your brand, business, and products.
It provides multi-language support covering most European languages (French, Spanish) as well as Asian (Chinese & Japanese).
Rosette offers multiple sentiment analysis tools and allows you to easily create custom sentiment dictionaries that you can use to quickly classify comments as positive, negative, or neutral.
Rosette is one of our favorite tools because it offers all of its basic features free of charge.
In order to unlock advanced capabilities, however, you’ll need to purchase a license.
The cost varies depending on your specific business needs but many businesses find that their licensing costs are worthwhile when they consider how much time, money, and energy they spend dealing with customer complaints every year.
Sysomos is a leader in social media listening and analytics software, providing companies with tools for public sentiment analysis about their brands on major platforms like Facebook, Twitter, YouTube, and blogs, and Sysomos now become a Meltwater.
The Sysomos platform analyzes posts and comments across multiple locations at once to give you accurate feedback about how your target market feels about your brand or product.
Sysomos will help you make sense of unstructured content across different channels; save that information into customizable dashboards; make strategic decisions based on real-time data, and track campaign performance over time.
This tool focuses on social media monitoring, but also provides a variety of sentiment analysis metrics.
The Awario dashboard shows you how much positive and negative feedback your social media channels receive over time.
As well as in-depth sentiment analysis so you can see exactly what your customers are saying about your brand.
Awario is available via a 14-day free trial. After that, pricing plans start at $99 per month.
Repustate is our favorite sentiment analysis tool because of its simplicity, It’s a straightforward, end-to-end platform that makes it easy to monitor and analyze public conversations about your brand.
Repustate scores your posts on a scale from -1 to +1, allowing you to prioritize high-impact content and quickly pull down anything that isn’t working in favor of something better.
The pricing structure gives you lots of options, but one thing is clear: This tool won’t cost you an arm and a leg.
Clarabridge comes under the top sentiment analysis tools that lets you detect and analyze data from your online communities, social media, and other third-party data sources.
With Clarabridge, it’s easy to understand what customers are saying about your brand—and why they feel that way.
This tool offers both a free trial and paid plans for up to 5 users, The cloud-based version of their software is free for businesses with less than 1 million opinions per month.
13) Hootsuite Insights
Though it doesn’t offer sentiment analysis specifically, Hootsuite Insights gives you a ton of data about your social media following and lets you dig in deep to find out what they’re talking about.
It’s basically Google Analytics for social media platforms, What are people saying? How are they feeling? How can you respond to their needs better?
The answers might surprise you! If nothing else, use your free Hootsuite trial period to get acquainted with one of these crucial tools; take advantage of its wealth of information.
14) Critical Mention
A critical Mention is part of tools that reads social media, blogs, and forums and delivers an analysis based on over 20 different measurements of positive or negative sentiment.
It’s excellent for measuring buzz about a company before making decisions on marketing campaigns.
Once you’ve set up Critical Mention to monitor your keywords, you’ll receive an email if anyone has talked about them online.
This service can be very useful in identifying problem areas with your business as well as opportunities that weren’t previously apparent.
Talkwalker’s comes in powerful sentiment analysis tools that allow you to track and monitor brand sentiment across all your social media channels and multiple public sources, including news, blogs, forums, customer reviews, and many more.
The software also gives you detailed insights into how each part of your business is performing online.
These insights are vital when it comes to understanding your customer needs as well as improving relationships with journalists, bloggers, and other influencers.
It’s used by some of the largest brands in banking, communications, education, and more to uncover hidden insights from their customers.
MeaningCloud’s unique features help companies understand consumers at scale and engage more effectively with social media and content across channels.
The platform has been featured on Forbes and Fast Company as one of the best tools for analyzing social media data and text online.
17) Social Searcher
Social Searcher is one of the easiest sentiment analysis tools to use, It integrates with Google, Bing, and Yahoo! Pipes so you can easily search all three social networks at once.
It also comes with dozens of preloaded reports on topics ranging from tourism to politics.
There’s no interface to learn, either; just type in a keyword or phrase and it will pull up relevant posts.
Plus, if your brand gets mentioned in an unexpected place (like a political debate), Social Searcher can help uncover mentions that might otherwise go unnoticed.
By helping marketers and public relations professionals pinpoint which topics, brands, or services are receiving positive or negative attention online, sentiment analysis can help build a clear picture of what’s working in an organization’s marketing efforts and what needs improvement.
But to get there, it’s crucial to use a platform that can handle vast amounts of text quickly and accurately no matter how much information you’re looking to analyze.
We encourage businesses to look at these top 10 tools for sentiment analysis, as each one offers unique strengths and options that make them valuable investments when evaluating social media buzz around your brand.
When deciding which tool is right for your business, consider not only its core functionalities but also its pricing model (which should be based on usage), customer support options, integrations with other tools (such as CRM), user experience (especially if you have non-technical users), and any extra perks included with your purchase.
Related Article: What Is Natural Language Processing? | Used of NLP
Nitin is a professional data Engineer, Who has a Post Graduation in Data Science and Analytics and working in the healthcare sector. Experts in Data analysis, Machine learning, AI, blockchain, Data related tools, and technologies. He is the Co-founder and editor of analyticslearn.com